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Organic Brand To Pay $1.76 Million To Settle FTC Case

Greenwashing claims prove costly for Miami Beach bath and beauty firm.

Inaccurate claims can be costly. Miami Beach, FL-based retailer Truly Organic Inc. and founder and CEO Maxx Harley Appelman will pay $1.76 million for consumer refunds to settle a Federal Trade Commission (FTC) complaint alleging that their nationally marketed bath and beauty products are neither “100% organic” nor “certified organic” by the U.S. Department of Agriculture (USDA). Truly Organic, according to FTC, also advertises its products as vegan, even though certain products contain non-v...

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